Vibrant medinas, breathtaking mountains and an awe-inspiring desert
Morocco’s blend of diverse cultures and landscapes is as romantic as it is compelling. A gateway to Africa from Europe, it is where ancient Berber, Roman, Arab, Spanish and French history meet and mix to create something uniquely alluring.
The Mediterranean and Atlantic coastline is dotted with vibrant cosmopolitan port cities such as Casablanca, Tangier and the capital, Rabat, along with laid-back fishing towns such as bohemian Essaouira, Oualidia, Asilah and Agadir with their long beaches cooled by ocean winds.
Inland, find Marrakesh, whose medieval walls enclose legendary souks (reason enough to visit Morocco), sumptuous Moorish palaces and the peaceful courtyard gardens of luxurious riad hideaways. Fes, the country’s spiritual heart, has an even more labyrinthine medina which feels like stepping back in time. Nearby imperial Meknes has some grand old architecture, and the beautiful blue town of Chefchaouen can be found perfectly set in the Rif Mountains to the north.
More serious topography divides the country in two, the most dramatic section of which, the snowcapped High Atlas, provides a haven for hikers or those seeking to unwind in a place where Berber culture has remained almost untouched for centuries. Follow passes up and over to sand coloured oasis towns, palm groves and kasbah fortresses at their sun baked southern edge, old staging posts for the great camel trains trading gold for salt across the Sahara Desert whose dunes spill over the southern border. A night out under the stars here is a real privilege.
Highlights
Explore the towering mountains and deep valleys of the High Atlas mountains
Marvel at the seemingly never-ending waves of sand in the Sahara Desert
Wander the spiritual and cultural capital of Morocco, Fes
Enjoy outstanding Moroccan cuisine and lose yourself in the night markets of Marrakesh
Jack Beckford
Travel Designer
Morocco is like a planet on its own with its beautiful landscapes, ancient traditions, friendly people, delicious food and stunning views! There’s so much to explore, from wonderful mountains, beautiful coastlines to old cities and the vast sand dunes of the Sahara Desert - it has something for everyone. I personally love wondering through the colourful streets of Marrakesh.
Jack Beckford
Travel Designer
Luxury accommodation in Morocco
Why book with Jacada?
Personalised design
We’ll plan your trip around your specific interests, tastes and preferences, providing helpful tips and honest advice based on first-hand knowledge of the destination.
Authentic experiences
Our expert guides and brilliant travel concierges are hand-picked to provide a genuine experience, bringing your destination to life with care and passion.
Responsible travel
Our luxury trips are designed with responsible travel principles that prioritise travel experiences that are both good for you and good for the planet.
Trip Inspiration
Where to go
Casablanca
This city is the chief port, the financial, commercial and manufacturing center of the country.
Discover moreEssaouira
On Morocco’s Atlantic coast, a little under three hours due west of Marrakesh, Essaouira is a laid-back port town cooled by the vents alizés trade winds gently blowing in from the ocean.
Discover moreFes
The city of Fes, Morocco’s second largest, is considered to be its cultural and religious capital and often referred to as the Mecca of the West.
Discover moreHigh Atlas Mountains
The Atlas Mountains are a rugged chain that span North Africa from the Atlantic coast through Algeria and Tunisia, an imposing barrier between the fertile Mediterranean coast from the vast Sahara Desert.
Discover moreMarrakesh
With its rich atmosphere, fascinating history and rich Berber culture, the city of Marrakesh encapsulates what draws people from around the world to Morocco.
Discover moreMoroccan Sahara
Morocco’s corner of the desert lies south of the High Atlas Mountains, a smattering of oasis towns becoming less frequent the further you venture, eventually reaching the golden dune seas that evokes the most romantic images of the Sahara.
Discover moreOualidia
200km north of Essaouira, between El Jadida and Safi, is the peaceful town of Oualidia. Overlooking a coastal lagoon frequented by migratory birds, beyond which is the vast expanse of the Atlantic ocean, its setting couldn’t be more idyllic.
Discover moreSkoura
Skoura is an oasis town that sits south of the Atlas Mountains at the gateway to the Sahara beyond. Once an important trading post where camel trains would offload spices and gold to be hauled over to Fes, its illustrious past can be glimpsed in the sand coloured Kasbahs that still stand here today.
Discover moreTangier
Morocco’s northernmost city, looking out across the Strait of Gibraltar to Spain, Tangier is a place with a fascinating history. Known as ‘The Door of Africa’, it has changed hands dozens of times.
Discover moreMeet your Middle East team
When to visit
Morocco’s varied landscapes mean that the best time to go to Morocco depends on where you want to go and what you want to do.
Spring and Autumn are warm and sunny across the country. This is a great time for exploring cities, climbing mountains or sleeping out in the desert.
Winters are mild and summer is extremely hot, but there are many pleasant retreats that can be found in both seasons.
Exploring souks
March–May
Go hiking
September–November
Sahara camping
October–May
Plan your trip to Morocco
Whatever you want from your adventure in Morocco, our team of expert travel designers are ready to help.
We went to Marrakesh, Essaouira and Oualidia with Jacada. Our only regret was not having had more time to spend in Morocco. It was absolutely magical. James from Jacada must have been able to read our mind putting the perfect vacation together, which not only the adults but also our 6 and 10 year old boys enjoyed. Everybody we came…
Planning my daughter and my adventure with Berni and Jen was easy and fun. We outlined the key things we wanted to do and they put it all together. Throughout our holiday, we enjoyed ziplining, nature walks and sloth searches, traversed the hanging bridges, hiked to waterfalls, rafted into and out of our amazing lodge in the rainforest and were…
It worked out exactly as described by the Jacada team ahead of the trip. Like a Swiss watch at work. Thank you for a great family experience.
Jacada team is amazing I booked 4 trips with them so far during these trips I visited 11 wonderful countries. one of my trips was a 2 month long trip to South America it was a dream . My favorite thing about Jacada is the attention to details and making almost everything possible thank you can’t wait to travel with…
Jacada arranged a 50th birthday celebration for my wife (and me) in Morocco. Truly a once in a lifetime experience, with outstanding experiences, attention to detail and service across the board. We have traveled around the world, including with other travel companies. This was the most incredible experience we have ever had. The food, the accommodations, the tours—everything was perfect.…
Plan with peace of mind
When you book a trip in today’s world there’s a lot to think about. But with the right advice and expert planning, you can do it with confidence.
If you book to travel with us but your plans are impacted by circumstances you can’t control, we’ll change your reservation or cancel your booking for a full credit towards future travel.