Privacy Policy

Who we are

Jacada Travel is a trading name of Wilderness Travel Cayman, part of Wilderness Safaris group. A luxury travel company dedicated to extraordinary journeys.

Wilderness Travel Cayman
℅ CO services Cayman Ltd, PO Box 1008, Willow House, Cricket Square, Grand Cayman, KY1-1001
[email protected]

Telephone
UK/EU +44 20 3514 0977
US/CA +1 646 895 8368

Information we may collect from you

We will collect information from you through our online enquiry form, over the phone when you call, and when you send emails and other forms of messaging. If you are travelling with any other people, you must ensure that they understand how their information will be used and that they have given their permission for you to share it with us.

Through discussion of your travel plans with Jacada Travel, we may collect the following personally identifiable information in order to communicate with you;

First name
Last name
Email address
Telephone number

It may also be necessary for us to collect some further personally identifiable information in order to reserve flights, hotel rooms, tours etc.

Address information
Date of birth
Passport number
Passport copy
Frequent flyer numbers

Our policy is to avoid asking for any sensitive personal information from you, examples of which include racial or ethnic background, political standing, religious beliefs, mental health or sexual preference, unless we deem it necessary for the type of trip you are embarking on. We may need to ask for information pertaining to your physical health if your trip will be physically demanding or if you require special access due to a disability.

What we do with your information

The primary purpose for collecting your data is to fulfill our obligations to you as your travel company. This includes designing your itinerary and making reservations for accommodation, flights, tours and other travel services on your behalf.

We maintain records of your trip and preferences in order to deliver a high standard of service, to resolve any issues that may arise and to comply with regulatory requirements. Your data is held on our secure servers for a period of five years from the date of travel.

With your permission we may send you travel information and news about our company. We will only do so where you have opted in. You can unsubscribe from these communications at any time by clicking on the unsubscribe link at the foot of any marketing email or by emailing us at [email protected].

Sharing your data

3rd party disclosure of your information

To deliver your trip and fulfil our business obligations as a tour operator, we may be required to share some of your information with our trusted contractors, service providers and suppliers.

Jacada Travel does not rent, sell or share your personal information to third party organisations for marketing purposes. Your information will never be given to advertisers.

We may be required to disclose personal information to law enforcement or regulatory authorities where compelled to do so by law. We will always seek to inform you of such a requirement unless we are legally prevented from doing so.

We use paid advertising on social media platforms, including Meta. As part of this activity we may create custom audiences that allow us to show relevant advertising to existing clients and those with similar interests. This data is encrypted and is used solely for audience matching; it is not used by Meta for any other purpose on our behalf. We use Meta pixel and Meta conversion API on our site to match your visit and measure the effectiveness of our advertising campaigns. This operates via cookies and subject to your cookie preferences. For full details review Meta’s privacy policy.

Use of cookies

A cookie is a small text file which is added to your computer’s hard drive whenever you visit or navigate a website. Cookies can serve many functions across the web; most commonly cookies are used to analyse web traffic and web applications. We use Google Analytics tracking cookies to identify which pages are most popular on our website and which content is most engaging to our travellers. These cookies have a very short retention rate and will automatically be removed from your hard drive after this period. The cookies we use help us provide you with a better website experience and a more enriching experience with Jacada Travel. A cookie does not give us access to your hard drive or any personally identifiable information about you. If you wish, you can automatically decline cookies within the privacy settings of your chosen web browser.

How do I change my cookie settings

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit aboutcookies.org or allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites visit this Google tools website.

Please find below an exhaustive list of cookies that Jacada Travel are currently using.

Bing

MUID

Used by Bing Ads to help determine valid clicks.

MUIDB

Used by Bing Ads to help determine valid clicks.

_uetsid

Used by Bing Ads to assist with event tracking.

CloudFlare

_cfduid

Used by CloudFlare to distinguish users and apply security settings on a per-user basis.

Disqus

disqus_unique

Used by Disqus for internal anonymised statistics.

DoubleClick

IDE

Used by DoubleClick to serve targeted advertisements across the web.

DSID

Used by DoubleClick to serve targeted advertisements across the web.

Facebook

fr

Used by Facebook to help distinguish users.

datr

Used by Facebook to track the user, and help determine whether they are a person or a bot.

Google Analytics

_ga

Used by Google Analytics to distinguish users.

_gid

Used by Google Analytics to distinguish users.

_gat

Used by Google Analytics to throttle requests to their service.

_gac_*

Used by Google Analytics to track campaign-related information about the user.

__utmx

Used by Google Analytics to determine whether a user is included in a content experiment.

__utmxx

Used by Google Analytics to determine the expiry of a content experiment the user is included in.

__utmz

Used by Google Analytics to store the traffic source / campaign for the user.

__utma

Used by Google Analytics to distinguish users.

__utmt

Used by Google Analytics to throttle requests to their service.

__utmb

Used by Google Analytics to determine new sessions/visits.

__utmv

Used by Google Analytics to store visitor-level custom variable data.

Jacada

jam_breadcrumbs

Used by the Jacada website to store previous pages viewed, to help tailor the user experience by surfacing relevant content and pre-populating contact forms.

jam_regions

Used by the Jacada website to store previous pages viewed, to help tailor the user experience by surfacing relevant content and pre-populating contact forms.

country_code

Used by the Jacada website to store the ISO code of the country the user is visiting from, to help tailor the websites content for them.

continent_code

Used by the Jacada website to store the ISO code of the continent the user is visiting from, to help tailor the websites content for them.

currency

Used by the Jacada website to store the user’s currency preference.

JacadaBL

Used by the Jacada website to store the user’s bucket list if they are not signed into an account.

wp-settings-*-*

Used by WordPress to customise the back-end interface.

wordpress_test_cookie

Used by WordPress to manage logged-in users.

wordpress_*

Used by WordPress to manage logged-in users.

wordpress_logged_in

Used by WordPress to manage logged-in users.

jam_gclid

Used by the Jacada website to track which Google AdWords ad the user clicked through from.

jam_refid

Used by the Jacada website to track which advertising campaign the user came through from.

jam_msclkid

Used by the Jacada website to track which Bing ad the user clicked through from.

jsl_security_token

Used by the social login functionality on the Jacada website.

jsl_platform

Used by the social login functionality on the Jacada website.

Wistia

__distillery

Used by Wistia to store information about it’s embedded video player.

Yahoo

B

Used by Yahoo to store login information.

HotJar

_hjClosedSurveyInvites

Used by Hotjar. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.

_hjDonePolls

Used by Hotjar. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.

_hjMinimizedPolls

Used by Hotjar. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.

_hjDoneTestersWidgets

Used by Hotjar. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.

_hjMinimizedTestersWidgets

Used by Hotjar. This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.

_hjIncludedInSample

Used by Hotjar. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

Telephone tracking

Our telephone calls may be recorded in order to help protect and train our staff members. Where a call is recorded, you will be notified at the start of a call.

Message frequency may vary depending on your booking status and stage of your trip planning. Standard message and data rates may apply, depending on your mobile carrier.

Opting Out
If you have previously consented to receive SMS from Jacada Travel, you may opt out of receiving SMS messages at any time by replying with “STOP” to any SMS message you receive from us. After opting out, you will receive a confirmation message, and we will cease sending SMS messages to your number. For assistance, reply with “HELP” to any SMS message you receive, or contact our customer support team at [email protected].

Privacy Policy
Your phone number will be handled in accordance with our Privacy Policy. We do not share SMS opt-in consent with any third parties for solicitation purposes.

Privacy Requests

We are happy to provide unfettered access to the information that we hold about you, update any information to ensure accuracy or to delete the information upon your request.

To exercise your data protection rights, please contact our privacy team using one of the following methods:

email: [email protected]
Post: Wilderness Travel Cayman
c/o CO Services Cayman Limited, PO Box 10008, Willow House, Cricket Square, Grand Cayman, KY1-1001

Please include your Full name, Email address, Request type (marketing opt-out, data access, data correction, or data deletion). Our privacy team will respond to your request promptly.

Updated April 2026