866 610 1533

Our Story

Jacada Travel was started by Alex Malcolm, who wanted to provide a more passionate, more responsive and more caring travel experience.  After living in Brazil for several years and working in the travel industry, Alex came up with the idea of Jacada Travel when he noticed that friends that came to visit him were getting a more in-depth, behind-the-scenes experience of Brazil than they would through travelling with a traditional travel agency. His vision was to create a company that plans trips that stirs hearts and enriches lives.

Over the past few years, we’ve grown from an idea to an international, pioneering luxury travel company with clients from all over the world and offices in London, Hong Kong, Cape Town and Santiago. Our consistent growth, however, has never compromised Alex’s vision: small is how we began; boutique and personal is how we remain.

Our Vision

Our trips are designed for travellers who prefer a more authentic, personal way of travelling.  We want people to be able to experience a new country as the locals experience it, getting insider information and behind-the-scenes access that only someone who knows a place well can offer.

Often described as “well-travelled friends”, our designers, concierges and local guides are warm, enthusiastic people who are hopelessly in love with what they do.

Private and family safaris at Pel’s Post

We design custom, once in a lifetime journeys for individuals who appreciate luxury in all of its forms. Sometimes that’s by turning life’s simplest pleasures into something exceptional: seeing the smile on your loved ones’ faces when they see a baby elephant for the first time, falling asleep to the symphony of the jungle or taking that first bite of the freshest ceviche you’ve ever tasted.

Family Beach Sailing Holiday

Our Ethos

Central to everything we do is the desire to effect positive change and enrich the lives of those we encounter along the way. We do this because we feel it’s the right thing to do and because we believe travel is a far more enjoyable and rewarding experience when you know your trip is directly benefiting others.


Some of the proceeds from all trips taken with us go towards supporting regional community and conservation-focused charities and, as of May 2017, we offset 100% of the carbon footprint of all trips booked through us – including international flights you book yourselves.

Seaplane in flight on Fiji
Unwind in Fiji after exploring the Australian Outback

These are just a couple of the ways that we are committed to making the world a better place through travel as well as upholding our commitment to follow a low-impact tourism model. There are other ways we work to make travel uplifting, and you can find out more here.

We take responsible travel very seriously and aim to give back to the environment and the communities that we work with. In Africa, we support Rhinos Without Borders and Uthando. Rhinos Without Borders aim to move 100 rhinos from South Africa, where they are at high risk from poaching, to the relative safety of Botswana.

A family of rhinos in Kenya

Back in January 2015, we held an event at London’s Royal Geographical Society in aid of rhino projects, including Rhinos Without Borders, and raised over £10,500 ($16,300). Uthando is a community development charity based in Cape Town. Most recently, we helped fund the new Isiseko Educare Centre, a day care centre in the Cape Town township of Mfuleni.

Uthando, Home from Home, Cape Town, South Africa

Latin America bookings support two of the Latin America Travel Association (LATA) foundation’s projects: wildlife rescue in Costa Rica and schooling in Ecuador. The Kids Saving the Rainforest project in Costa Rica rescues and rehabilitates injured and orphaned animals in the Manuel Antonio region. In Ecuador, the Condor Trust works in Quito, helping families send their children to school. The funds provide uniforms, books and school materials for children from low-income families.

Condor Trust, Ecuador

Our Asian charities of choice are the World Land Trust in Malaysia and Building Schools for Burma. The World Land Trust supports conservation in Borneo, protecting the rainforest and the animals that live there. Building Schools for Burma is a project set up by Patrick Gilfeather to advance the education of the children of Burma by providing educational facilities and building schools in Burma. Read our interview with Patrick here.

Building Schools for Burma

Our People

We take pride in the fact that we know the countries we send people to inside and out. We’ve all lived or worked abroad, and sharing our wealth of firsthand experience is one of our greatest pleasures. We also work with brilliant local guides who are passionate about giving people authentic travel experiences. Travelling with Jacada Travel is as much about the people you meet as it is about the places you go to.


We also have a team of brilliant, knowledgeable concierges who look after you once you’ve booked your trip with us. From restaurant recommendations and reservations to helping you sort out any logistics or personal requests, they are here to help you every step of the way until you return home from your trip.

Travel designer George with Pervuain guide, Fredy

Our travel designers’ passion, expertise and detailed knowledge of logistics combine to form seamlessly planned, inspirational trips. We listen carefully to what you want and plan the perfect trip, made just for you.

Travel Designers Jacada London Office

Our clients often tell us that they’ve had a ‘trip of a lifetime’ with Jacada Travel, but no matter how many times we hear it, it doesn’t get old. Creating magical moments for our clients is the reason Jacada Travel exists. It’s what makes the job worth it for our travel designers and why so much time is spent on each trip.

Jacada London Office Marketing
There’s a pretty simple reason we create incredible trips: passion. Every single member of our team has it in bucket loads.

Meet a Jacada Guide: Fredy

Guiding is one of the most important elements in our company, which is why we hand-select our guides ourselves. We only use local guides who are brimming with knowledge and enthusiasm. They must be as professional as they are passionate.


Eduardo, our guide in Mendoza, was outstanding, one of the best, or maybe the best I have ever had. He anticipated everything, checked on everything we did or were getting ready to do, made us reservations, called to make sure things were set up, and was so kind. He knew everybody – and I mean everybody. We were extremely pleased. The cooking day with Lucas was special and we enjoyed it very much. The girls are still talking about it. The wineries selected were a good cross section of the region – well done. All the dinner reservations were perfect. Overall, I give Jacada an excellent rating.

Fees, USA
Pta Suarez Guide Experience

Whatever you want from your tour or adventure, our team of expert travel designers are ready to help.

Call 866 610 1533 or