Our Story
At Jacada, we do luxury differently. We believe that travel can be as meaningful as it is memorable. That great trips are only truly unforgettable if they’re truly personal to you. And that the most incredible journeys share a profound respect for local communities and the environment.
The first trips we offered were in 2008 to Brazil, where our founder Alex Malcolm saw the opportunity to create unique travel experiences with a personal touch – showing people the side of a country not everyone gets to see.
Over the years, our expertise has grown far beyond Latin America to Africa, Europe, Asia, Australasia and the Middle East. We’re proud to have been named among the best travel specialists in the world by publications including Travel + Leisure and Condé Nast Traveller.
Travel + Leisure readers have consistently named us among the world’s best tour operators
The trips we craft span more than seventy countries and six continents, each one showcasing the most exclusive places to stay and most uplifting experiences.
Much of what we do at Jacada is driven by a quest for originality: finding unique and special people and places who will transform your trip wherever you are in the world.
Alex Malcolm
Founder
The power of travel
Since Jacada was founded, we’ve been driven by a desire to make travel a force for positive change.
We believe that travel can be part of the solution to some of the world’s most complex societal and environmental challenges. Through the trips we take and the choices we make, we have the power to help preserve, support and regenerate culture biodiversity and heritage.
The Jacada Positive Impact Collection brings this vision to life, celebrating truly remarkable hotels, camps and yachts that go above and beyond to make a meaningful difference in the world.
Since 2020, we’ve also been proud to be part of Wilderness and support their mission of protecting the world’s ultimate, untamed places through tourism. Currently, this stretches to the protection of 2.3 million hectares of land (6 million acres) and the conservation of more than 30 endangered species.
Unrivalled expertise
Our travellers often tell us that they’ve had a ‘trip of a lifetime’ with Jacada, but no matter how many times we hear it, it doesn’t get old.
There’s a pretty simple reason we create incredible trips: passion. We set out to surpass your expectations as soon as you start thinking about your next adventure.
Each journey we plan is custom-designed and personalised to you. Your itinerary will be tailored from beginning to end travel designers who have lived or travelled extensively in the destinations in which they specialise. Our concierge team, based in region, are then on hand for personal recommendations every step of the way.
