The land of reindeer, Sami culture and the Northern Lights
Reindeer stand proud beneath snow-heavy trees, the night skies dance with iridescent shades of green and purple, and locals and visitors alike share stories over fika, the traditional Swedish coffee and pastry.
Swedish Lapland, or Sápmi as it is known by the people who live there, is a magical place filled with natural wonder, folklore and a rich cultural heritage. As Swedish, Finnish and Norwegian settlers arrived, communities like the Sami held onto their cultural identity. Many who followed the ways of shamanism as a religious way of life, converted to Lutheranism during the 18th and 19th centuries.
One of Sweden’s largest nature reserves, Vindelfjällen Nature Reserve, can be found in Swedish Lapland. The reserve is largely made up of mountains, valleys and waterways. It is believed that the area was populated by the ancestors of today’s Sami from about 9000 years ago. The reserve is popular with hikers in both summer and winter, with one of the most well-known routes being the Kungsleden trail. Visitors to the area can learn about Sami reindeer herding, hunting and fishing.
Highlights
Meet local people and about the Sami culture, listen to joik (the traditional Sami way of singing) and enjoy a traditional meal.
Enjoy the thrill of snowmobiling through the Lule River Valley.
Head out in search of the northern lights in a panorama glass sledge, led by an expert guide who will drive you through beautiful forests and over shimmering lakes.
Join a local chef and learn the secrets behind delicious Swedish-inspired treats, such as the Swedish cinnamon bun that is often enjoyed with a hot drink for the Swedish version of tea time, known as ‘fika’.
Sweden’s Sápmi region offers something far more profound than the typical Arctic wonderland. Here, a world awaits where reindeer herders, the Sami people, share their rich, enduring way of life. They say, 'Not all classrooms have four walls,' and there’s no better lesson than immersing ourselves in such a rare and transformative setting.

Kate Herz
Senior Travel Designer
Luxury accommodation in Swedish Lapland
Why book with Jacada?

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Our expert guides and brilliant travel concierges are hand-picked to provide a genuine experience, bringing your destination to life with care and passion.

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Trip Inspiration
Where to go

Gothenburg
As the sun goes down, bright lights from stately buildings reflects off the sedate Göta älv River, and the city’s nightlife begins to awaken. Gothenburg, Sweden‘s second largest city, is one of its most handsome and known for hosting some of Scandinavia’s largest film and music festivals.
Discover more
Stockholm
In true Scandinavian fashion, Stockholm is a city that is effortlessly cool. It blends culture and tradition with forward thinking design, and its inhabitants seem to have the work-life balance just right.
Discover moreMeet your Europe team
When to visit
Blanketed in snow from November onwards, Lapland is a magical winter wonderland for adults and children alike. Wrap up in your warmest clothing to take part in activities such as sledding, snow shoeing, snow mobiling or even ice fishing. This is also a perfect time to visit for the Northern Lights and to meet the local Sami people whose reindeer herding goes back thousands of years.

Northern lights
November - February

Hiking
June - August
Sweden Travel Guides


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