The heart of Ecuador's traditions and culture
The heart of Ecuadorian craftsmanship and folk traditions, Otavalo is the place to experience authentic Ecuadorian culture. The handicraft market here is world renowned and a good place to pick up some excellent souvenirs, as well as learn more about the indigenous identity of Ecuador.
Throughout the town there are countless features that reflect these fascinating traditions, with the proud Otavalo population eager to showcase their culture, with many dressing in traditional attire.
Beyond the famed market and colourful dress of the locals, there are numerous ways to learn more about and engage with the area’s indigenous identity. From intriguing museums to vibrant festivities, immersing oneself in the arts and character of Otavalo is effortless, whether it’s witnessing a traditional dance performance, listening to renditions of cultural songs or taking a guided tour with a passionate Otavalo local.
Beyond the colour and charisma of the town, the surrounding area is rich in blissful nature, boasting everything from glistening lakes to dramatic volcanic peaks. Choose to discover the sacred waters of Peguche Waterfall, marvel at the startling blue waters of Cuicocha crater lake or simply relax and breathe in the fresh air of the verdant surroundings.
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Luxury accommodation in Otavalo Area
Why book with Jacada?

Personalised design
We’ll plan your trip around your specific interests, tastes and preferences, providing helpful tips and honest advice based on first-hand knowledge of the destination.

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Our expert guides and brilliant travel concierges are hand-picked to provide a genuine experience, bringing your destination to life with care and passion.

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Our luxury trips are designed with responsible travel principles that prioritise travel experiences that are both good for you and good for the planet.
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If you book to travel with us but your plans are impacted by circumstances you can’t control, we’ll change your reservation or cancel your booking for a full credit towards future travel.