Responsible Travel

Why we believe in making a positive impact through travel

Making a positive impact through travel doesn’t mean sacrificing luxury. We’re on a mission to prove this, and are taking steps to make a positive impact through travel in everything we do. As part of the Wilderness Safaris family, any proceeds from our trips will be helping to support their important conservation and community projects in Africa. We believe that a low-impact, high-value model of the travel industry – which puts giving back at its core – is the only way to travel. Our ultimate aim is to create a positive impact around the world through our trips, and we hope you will join us on our journey.

We’re taking steps to increase the positive impacts of our business and to minimise the negatives. We want to communicate our journey towards responsible travel with honesty and transparency. Our mission is to ensure we have as much of a positive impact as possible, and this mission is never-ending. Here’s some of the things we’re doing right now, but stay tuned as we update you on our journey to create positive impact across the globe.

1. Conservation

As part of the Wilderness Safaris family, our portion of our proceeds will go directly towards supporting the important conservation work they do, which currently protect an area in excess of 2.3 million hectares and many of the most endangered species in Africa through careful partnerships with local communities to ensure a long-lasting benefit.  


2. Favouring suppliers with the same mission

We work with some amazing partners across the world who share our values. In Cambodia, our local partner is a registered social enterprise that ensures 100% of all profits from the company go directly to their foundation. The foundation supports under-funded education in Cambodia, and to date over 53,000 children in 110 schools have been supported. The education provided by the foundation allows these children to enrich their local communities, and increases their opportunity for future employment.


3. Working with sustainable properties

We work closely with The Long Run, a membership organisation of nature-based tourism businesses committed to driving sustainability. Here at Jacada, we’ve signed The Long Run Charter — a document that advocates for a 4Cs approach to sustainability. By addressing our impacts across Conservation, Community, Culture and Commerce, we hope that our trips will have a more positive impact the world over. We also partner with a number of Long Run properties that not only have the highest standards of sustainability, but also provide travellers with the best possible experiences.

Pacuare Reserve Costa Rica

4. Animal welfare

We believe that wild animals should be viewed in their natural habitat, living in the wild. Contact and interaction such as feeding or bathing animals disturbs them from their natural habitat, so we believe in encouraging our travellers to interact with wildlife from a distance. We ensure that our trips avoid any activities that exploit domestic or working animals. We have also joined the World Animal Protection (WAP) list of elephant friendly travel companies and don’t allow any activities that allow our travellers to pet or walk with wild animals.


If you'd like to make a positive impact through travel on your next vacation, our expert travel designers are always on hand to help.