For every trip you take with Jacada, you are preserving the equivalent of an acre of our precious rainforest. This is because we donate a portion of our profits from each trip to support Cool Earth’s community-focused conservation initiatives.
Cool Earth focuses on protecting the rainforest by putting people first. Partnering with rainforest communities on the frontline of deforestation, Cool Earth works to ensure that local people earn more from keeping the rainforest standing than they would from clearing it. By helping to create sustainable livelihoods in rainforest communities, Cool Earth enables local people to benefit from the rainforest. Ultimately, this means communities are able to protect their local area of rainforest rather than sell the land to loggers. Cool Earth only works with villages who approach them; the villages then decide how funds are spent and are in control of driving the partnership.