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Responsible Travel

At Jacada Travel, we know we have a responsibility to make luxury travel an uplifting experience for all concerned, from our travellers to the people they meet along the way. We believe travel has the power to be immensely positive for everyone if it’s conducted responsibly, so we work hard to give back in a number of ways.

We support a number of community and environmental initiatives around the world, giving back a portion of our profits from each trip to help these organisations preserve habitats and support local communities.

Who we work with is very important to us. We source and partner with hotels, lodges and organisations who adhere to ethical practices, operate low-impact models, use sustainable fuel sources and support community projects with their own profits. In areas of wilderness, our partners protect the land and wildlife via revenue from low-volume tourism.


We prefer to partner with suppliers who don’t use plastic and we refuse to work with organisations that are in any way detrimental to animal welfare. We also encourage travellers to wear masks when they visit gorilla reserves in East Africa, and work proactively to raise awareness and inspire other tour operators to join our campaigns.

Read more about – Masking up for Gorillas.

To provide employment opportunities in our destination countries, we ensure all our suppliers, partners, drivers and guides are local. We also encourage our travellers to eat and buy locally, suggesting stores that are run by local artisans. Developing strong, lasting relationships with our local partners results in sustainable, long-term economic growth.

We go out of our way to maintain green standards within our own offices. We avoid unnecessary printing, recycle everything, use low-energy appliances, and a large percentage of us walk and/or cycle to work. Every little helps!

Jacada London Office Marketing

To help make the world
a better place, we focus on three main areas
– community, conservation and carbon offsetting.

Community Projects

UTHANDO (South Africa)

Uthando (Love) South Africa is a unique and innovative non-profit and Fair Trade in Tourism accredited company. The aim of Uthando is to raise funds and other forms of assistance for community development projects in South Africa.

Uthando also offers meaningful experiences for individual travellers as well as groups in the sprawling and impoverished townships of Cape Town. Most recently we helped fund the new Isiseko Educare Centre, a day-care centre, in the Cape Town township of Mfuleni.


Over the past ten years, the Condor Trust has helped over 80 young Ecuadorians attend secondary school and/or higher education. Some of the first students taken on in 2004 graduated from university in 2012 and now have professional jobs, which demonstrates how successful the whole cycle of support can be.

Our funds will allow the provision of uniform, books and school materials to enable ten children from low or no income families to attend secondary school in the city, with the ultimate aim of helping them complete their education, find a job and break the cycle of poverty.


Building Schools for Burma is a project set up by Patrick Gilfeather to advance the education of the children of Myanmar by providing educational facilities and building schools. He aims to eventually build at least one school in each of Myanmar’s states.

In 2014, Kate went to see a school Paddy added to part of an existing monastery near Bagan.

More about Paddy’s charity here


Mousetrap Theatre Projects believe passionately in the power of theatre to transform young lives. Each year they take thousands of children and young people who are disadvantaged or have special needs to see London’s top theatre. They open the doors to this magical world to those who would otherwise find them closed.

Theatre trips are just the beginning. They also run an extensive range of theatre education projects in schools and youth clubs across London, designed to encourage creativity, teach new skills, develop self-esteem, boost self-confidence and raise aspirations.


Loloma Home and Care Centre is a temporary shelter in Nadi on the island of Fiji. Set up in 2009, the shelter provides a safe haven for single mothers and their children, abused women and the homeless.

As well as providing much needed respite and shelter, Loloma also aims to educate the children in their care and offers the women skills to help them integrate back into society.

Conservation Projects

ASOCIACIÓN ONDINE (Mediterranean Europe)

Asociación Ondine is an environmental organisation focusing on improving marine ecosystems around the Balearic Islands. They organise beach clean ups, run courses for children about plastic pollution, and work with events to reduce their plastic consumption.

Mallorca is the only Mission Blue Hope Spot in the Mediterranean, with eight Marine Protected Areas (MPAS) and one natural reserve. Asociación Ondine aims to increase this by working with the government and scientists to work out ways in which tourist activities, such as diving, can be sustainable.

They also run their own research projects, such as a four-year stingray survey. They will soon be starting a seahorse survey.


Since 2008,
WLT and its project partners have been working to secure strategically vital areas of Bornean forest to create wildlife corridors and to connect fragmented patches, ensuring that a continuous, protected habitat exists for wildlife and local communities.

There are more than 74,000 acres (30,000 hectares) of forest under protection in the Lower Kinabatangan floodplain, but these reserves are fragmented and under threat from the expansion of agriculture, namely palm oil production.


KSTR rescues and rehabilitates injured and orphaned wildlife in and around Manuel Antonio National Park, Costa Rica. The organisation was founded in 1999 when two nine-year-olds, Janine Licare and Aislin Livingstone, were inspired to protect the rainforest and its wildlife. Read their story here.

KSTR is supported through the the LATA Foundation. Due to the small nature of some of its projects, the amounts we donate are often surplus to requirement, so our donations are also shared out between other LATA Foundation projects.


Faced with a devastating rise in illegal rhino poaching in South Africa, Rhinos Without Borders was formed by Great Plains Conservation and andBeyond in order to start moving these endangered animals away from the poaching hotspots in South Africa to a safer environment in Botswana. They aim to move 100 rhinos in total.

The budget to translocate just one rhino is USD 45,000. The whole project, including ongoing and monitoring and security, requires a total budget of USD 4.5 million.
Back in January 2015, we held an event in aid of rhino projects, including Rhinos Without Borders, and raised over £10,500 (USD 16,300).


The Endangered Species Foundation of New Zealand (ESF) is an independent and apolitical charitable trust that operates across New Zealand. The Foundation strives to ensure there are no more extinctions of New Zealand’s unique indigenous biodiversity – from plants and fungi to fish, insects, birds and mammals, whether on land or at sea.

Our funding will help ESF to save New Zealand's ten most endangered species and work on important conservation projects.

Carbon Offsetting

It’s an unfortunate fact that the travel industry contributes towards global carbon emissions, but we don’t want people to stop travelling – we truly believe that travel makes the world a better place. In fact, Travel & Tourism creates the equivalent of 1 in 10 jobs in the global economy and supports livelihoods many in developing parts of the world.

We’re proud to say that all trips booked from May 2017 are 100% carbon neutral. By partnering with Sustainable Travel International and their community-driven schemes, we offset the carbon emissions for every trip sold, including international flights booked independently when you travel with us.

We also aim to reduce carbon in the following ways:

  • Investing in high-quality projects that reduce global emissions
  • Supporting local communities and conservation efforts in our destination countries
  • Working with sustainable hotels, lodges and camps
  • Maintaining green office operations

Whatever you want from your tour or adventure, our team of expert travel designers are ready to help.

Call 866 610 1533 or