Responsible Travel

Travel + Leisure - World's Best Awards 2019

Why we believe in making a positive impact through travel

Making a positive impact through travel doesn’t mean sacrificing luxury. We’re on a mission to prove this, and are taking steps to make a positive impact through travel in everything we do. Hoping to lead the way with integrity and honesty, we’ve partnered with a number of charities to create a positive impact around the world through our trips. We believe that a low-impact, high-value model of the travel industry – which puts giving back at its core – is the only way to travel. Our ultimate aim is to create a positive impact around the world through our trips, and we hope you will join us on our journey.

We’re taking steps to increase the positive impacts of our business and to minimise the negatives. We want to communicate our journey towards responsible travel with honesty and transparency. Our mission is to ensure we have as much of a positive impact as possible, and this mission is never-ending. Here’s some of the things we’re doing right now, but stay tuned as we update you on our journey to create positive impact across the globe.

1. Preventing deforestation

It’s an unfortunate fact that the travel industry contributes towards global carbon emissions, but we don’t want people to stop travelling. In fact, Travel & Tourism as an industry creates the equivalent of 1 in 10 jobs in the global economy and supports livelihoods in many parts of the developing world. By partnering with Cool Earth and their community-led partnerships, we are working to prevent deforestation whilst maintaining biodiversity and carbon storage levels for every trip sold. Put simply, that means each person who travels with us helps preserve the equivalent of one acre of rainforest. 



2. Benefiting local communities

Every time you book a trip with us, we donate to a variety of community-focused initiatives across each of our destinations. From helping to fund day-care centres in South Africa to helping vulnerable young people into education and employment in London, our community-focused charities are making a real difference the world over. The work we do with Cool Earth also directly benefits Peru’s Asháninka community, where almost 3,000 people rely on the rainforest.


3. Supporting conservation work

A number of our partner charities are also focused on environmental initiatives, from conservation programmes on the Galapagos Islands to protecting endangered species in New Zealand.


4. Favouring suppliers with the same mission

We work with some amazing partners across the world who share our values. In Cambodia, our local partner is a registered social enterprise that ensures 100% of all profits from the company go directly to their foundation. The foundation supports under-funded education in Cambodia, and to date over 53,000 children in 110 schools have been supported. The education provided by the foundation allows these children to enrich their local communities, and increases their opportunity for future employment. In Kenya, our local partner conducts free medical camps in the Mara and runs a programme called Wildlife Warriors. This programme has provided conservation education to over 2,000 children from the local community, enabling them to conserve their land, and in turn, their way of life.


5. Working with sustainable properties

We work closely with The Long Run, a membership organisation of nature-based tourism businesses committed to driving sustainability. Here at Jacada, we’ve signed The Long Run Charter — a document that advocates for a 4Cs approach to sustainability. By addressing our impacts across Conservation, Community, Culture and Commerce, we hope that our trips will have a more positive impact the world over. We also partner with a number of Long Run properties that not only have the highest standards of sustainability, but also provide travellers with the best possible experiences.


6. Animal welfare

We believe that wild animals should be viewed in their natural habitat, living in the wild. Contact and interaction such as feeding or bathing animals disturbs them from their natural habitat, so we believe in encouraging our travellers to interact with wildlife from a distance. We ensure that our trips avoid any activities that exploit domestic or working animals. We have also joined the World Animal Protection (WAP) list of elephant friendly travel companies and don’t allow any activities that allow our travellers to pet or walk with wild animals.


If you'd like to make a positive impact through travel on your next vacation, our expert travel designers are always on hand to help.