Breathtaking Mountains
Trek the famous Atlas mountain peaks
Enormous Medinas
Wander Fes Medina, the largest in the world
Endless desert
Adventure among undulating sand dunes
Historic Cities
Explore the rich atmospheres of Marrakesh and Fes
Eclectic Souks
Shop for spices, carpets, perfume, metalwork and more
Medinas, mountains and an awe-inspiring desert
Morocco is a country of diverse culture and landscapes. A gateway to Africa from Europe, where Berber, Roman, Arab, Spanish and French cultures merge. These combined influences shape cuisine, culture, the arts and architecture, all of which you can explore during private luxury travel in Morocco.
The walls of Marrakesh enclose legendary souks, sumptuous Moorish palaces and luxurious riad hotels with peaceful courtyard gardens. Explore culinary experiences that are tied to ancient customs. Learn how to cook tagine using traditional methods and find out the secret ingredients you’ll need. At dusk, dive into the Jemaa el-Fna for a streetfood tour. Weave through the narrow aisles following your experienced local guide as they pick out the best stalls and explain the dishes you’ll sample.
Fes, known as the country’s spiritual heart, is also a creative hub. Under the gaze of your expert tutor try calligraphy, bookbinding, pottery, leatherwork and drum-making (complete with percussion lesson). In nearby Meknes historical highlights abound as your private historian guide leads you to four imperial cities from the 17th and 18th centuries, explaining a fascinating past.
On the coast, Oualidia is great for seafood and farm-to-table dining, and in Essaouira you can try kite-surfing, stand up paddle boarding, surfing and beach buggy adventures. Inland you’ll enjoy peaceful strolls in a vineyard and biodynamic wine tastings. Activity and culture combine in the endless rolling sand dunes of the Sahara. Sleep under the stars, observe camel trains, dine while sitting on luxurious carpets and learn about natural navigation.
Mountainous topography divides the country in two, the most dramatic section of which, the snowcapped High Atlas Mountains, provides a haven for hikers. Berber culture here is strong and you’ll have the opportunity to learn about the customs and traditions from your guide, many of whom are Berber. Stop in small villages to try breadmaking and take part in a traditional tea ceremony, collecting mint and herbs from the garden necessary for the ritual.
Contact our team of Morocco specialists who are experienced in crafting personalised luxury trips to Morocco. They will curate adventures that take in the unmissable landmarks adding their first-hand insights and recommendations for lesser-known experiences.
Highlights
Go hiking within the towering mountains and deep valleys of the High Atlas mountains with a Berber guide who will explain the distinctive environment.
Marvel at the seemingly never-ending waves of sand in the Sahara Desert, sleeping in luxurious tented camp and adventuring on dune buggies and sandboards
In Fes, visit Al Qarawiyyin library, a maze of ancient rooms and one of the oldest libraries in the world
Enjoy outstanding Moroccan cuisine in fine dining restaurants and then with your guide to small cafes and delicious food stalls
Enjoy a personalised souk experience with a local guide who will lead you deep into fragrant and bright alleys to find the best carpets, perfumes and leatherwork
Beautiful landscapes, ancient traditions, rich culture and delicious food. There’s so much to explore in Morocco. I love to include a range of destinations in the trips I curate including mountains, coastline and cities. The Sahara is a personal favourite. The isloation, peace and tranquility are truly special.
Rosie Beckford
Travel Designer
Luxury accommodation in Morocco
Why book with Jacada?
Personalised design
We’ll plan your trip around your specific interests, tastes and preferences, providing helpful tips and honest advice based on first-hand knowledge of the destination.
Authentic experiences
Our expert guides and brilliant travel concierges are hand-picked to provide a genuine experience, bringing your destination to life with care and passion.
Responsible travel
Our luxury trips are designed with responsible travel principles that prioritise travel experiences that are both good for you and good for the planet.
Morocco trip inspiration
Where to go in Morocco
Casablanca
This city is the chief port, the financial, commercial and manufacturing center of the country.
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Essaouira
On Morocco’s Atlantic coast, a little under three hours due west of Marrakesh, Essaouira is a laid-back port town cooled by the vents alizés trade winds gently blowing in from the ocean.
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Fes
The city of Fes, Morocco’s second largest, is considered to be its cultural and religious capital and often referred to as the Mecca of the West.
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High Atlas Mountains
The Atlas Mountains are a rugged chain that span North Africa from the Atlantic coast through Algeria and Tunisia, an imposing barrier between the fertile Mediterranean coast from the vast Sahara Desert.
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Marrakesh
With its rich atmosphere, fascinating history and rich Berber culture, the city of Marrakesh encapsulates what draws people from around the world to Morocco.
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Moroccan Sahara
Morocco’s corner of the desert lies south of the High Atlas Mountains, a smattering of oasis towns becoming less frequent the further you venture, eventually reaching the golden dune seas that evokes the most romantic images of the Sahara.
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Oualidia
200km north of Essaouira, between El Jadida and Safi, is the peaceful town of Oualidia. Overlooking a coastal lagoon frequented by migratory birds, beyond which is the vast expanse of the Atlantic ocean, its setting couldn’t be more idyllic.
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Skoura
Skoura is an oasis town that sits south of the Atlas Mountains at the gateway to the Sahara beyond. Once an important trading post where camel trains would offload spices and gold to be hauled over to Fes, its illustrious past can be glimpsed in the sand coloured Kasbahs that still stand here today.
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Tangier
Morocco’s northernmost city, looking out across the Strait of Gibraltar to Spain, Tangier is a place with a fascinating history. Known as ‘The Door of Africa’, it has changed hands dozens of times.
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When to visit Morocco
Morocco’s varied landscapes mean that the best time to go to Morocco depends on where you want to go and what you want to do.
Spring and Autumn are warm and sunny across the country. This is a great time for exploring cities, climbing mountains or sleeping out in the desert.
Winters are mild and summer is extremely hot, but there are many pleasant retreats that can be found in both seasons.
Exploring souks
March–May
Go hiking
September–November
Sahara camping
October–May
Morocco travel guides
Plan your trip to Morocco
Whatever you want from your adventure in Morocco, our team of expert travel designers are ready to help.
Plan with peace of mind
When you book a trip in today’s world there’s a lot to think about. But with the right advice and expert planning, you can do it with confidence.
If you book to travel with us but your plans are impacted by circumstances you can’t control, we’ll change your reservation or cancel your booking for a full credit towards future travel.
