Positive Impact
Travel is one of the most uplifting experiences. There’s no feeling quite like setting off on a journey and being immersed in a new destination. The trips we take expand our horizons and connect us across borders, oceans and continents.
They can also contribute to lasting, positive change for the people and places we visit.
What does positive impact mean at Jacada?
From the very beginning at Jacada, it was always clear to us that travel should be uplifting for everyone involved, done in a way that respects local communities and preserves the intrinsic value of ecosystems.
Today, Jacada is a leader in positive impact travel. We’ve been recognised by publications including Travel + Leisure for both the journeys we plan and our trailblazing approach.
We believe that when managed responsibly, tourism can be an incredibly powerful catalyst for change. It can help to preserve culture, history, biodiversity and heritage. And the economic benefit generated can also finance solutions to some of the world’s most complex societal and environmental challenges.
Responsible travel is something that our team takes seriously. For many, it was the reason they joined Jacada. The concept of positive impact is woven into our ethos, and into each and every itinerary we plan.
Our guiding principles
Jacada’s Positive Impact Principles serve as the foundation for how we assess all of our choices. We constantly seek to expand our knowledge and hold ourselves – and our partners – to account.
Sustainability isn't a competition, it's a collaboration. And when we align as an industry to create positive change, we don't just create a better world for travel, we create a better world.
Natalie Lyall-Grant
Head of Positive Impact
A new approach to positive impact travel
You expect the best from us in every aspect of the trips we plan. Behind your itinerary is a comprehensive strategy that ensures your journey can contribute to making a lasting, beneficial impact – no matter your destination.
Our guides, partners and hotels are chosen with care and diligence, guided by our Positive Impact Principles. The voices of local communities are prioritised in shaping the experiences we arrange. And extensive training from institutions including the Global Sustainable Tourism Council (GSTC,) alongside regular research trips, ensure our team is educated and empowered.
We used proprietary methodology and rigorous analysis to develop the Positive Impact Collection. These exceptional properties and experiences contribute to tackling global challenges – such as poverty, inequality, climate change and environmental degradation – and have been selected in line with the United Nations’ Sustainable Development Goals.
Your trip, your story
No trip planned by Jacada looks alike.
You might take inspiration from some of our favourite Positive Impact-driven itineraries. Or you might ask us to craft a journey that aligns with your personal interests and passions.
Wherever you choose to travel, you’ll be supporting the protection of 6 million acres (2.3 million hectares) of land, thanks to the contributions we make through our parent company, Wilderness.
