Your Impact
Choosing luxury travel experiences doesn’t mean compromising on a commitment to sustainability. Travel can be a powerful force for good, the most exceptional private journeys offering an authentic connection to the places you visit, and helping to support both local communities and conservation.
Luxury and purpose can be perfectly aligned.
Deeply personal adventures
True luxury is as much about how you feel, and what you experience, as the name of a hotel or the threadcount of your sheets.
It’s about access to remarkable places, doors opening that you wouldn’t expect, meaningful connections with the people you meet – and feeling immersed in the moment, whatever you want that moment to be.
We craft deeply personal journeys that reflect your interests and passions, underscored by our commitment to positive impact every step of the way.
When you travel with Jacada, you travel with the confidence of knowing that your trip is designed with positive impact principles in mind so it can benefit both the people and the places that you visit.
The richer the experience, the greater the reward
On one-of-a-kind journeys designed for those who appreciate luxury in all its forms, the exceptional experiences can also be the driver of lasting, meaningful change. Be guided by expert recommendations from specialists who know a destination inside out, and in-region concierges who are by your side every step of the way.
It’s such a privilege to have the time and space to truly contribute to a destination – its people, culture and environment – while enjoying a deeply personal and meaningful journey. Luxury and sustainability are not just compatible. They are two sides of the same coin, each amplifying the other to create a more lasting and valuable experience.
Natalie Lyall-Grant
Head of Positive Impact
Stays and experiences with purpose
You’ll see gold ribbons as you explore the Jacada website. This emblem indicates that a property or experience is a part of the Positive Impact Collection. These are some of the world’s most memorable stays and transformative experiences.
Their careful selection has been guided through the lens of the United Nations’ Sustainable Development Goals. Properties have undergone a rigorous assessment using our proprietary methodology and strict framework, while experiences were selected in close collaboration with our local partners, addressing issues such as poverty, inequality, climate change and environmental degradation.
Supporting conservation and communities
Jacada is part of Wilderness, an organisation which exists to protect, explore and expand the world’s true wildernesses. Through Wilderness, enabled by your trips, we help protect 6 million acres (2.3 million hectares) of land.
Our contributions also support a wide range of initiatives across Africa. These include wildlife conservation and research, small-scale farmer development, school curriculum and infrastructure improvements, water provision programs, community enterprise development and student scholarships. Children in the Wilderness, Wilderness’ flagship community engagement and education programme, promotes sustainable conservation through leadership development.
Empowering the female guides of the future
As we look to drive forward positive change, one challenge was clear: we need to support and inspire a new generation of female leaders.
In Africa, women represent 70% of the travel industry yet face the most barriers, especially to enter the male-dominated safari guiding profession. We launched Female Guides of the Future to empower women through training and mentorship, as well as the provision of dedicated in-camp accommodation.
