It seems Rwanda is popular among the celebrities of the world. UK Premier League football team, Arsenal, are also ATTA’s first tourism partner. Hoping to improve on the 1.3 million visitors in 2017, the deal will highlight Rwanda’s tourism offerings, such as the national parks and wildlife. All of the first team, under-23s and Arsenal Women’s will have the new ‘Visit Rwanda’ logo featured on the left sleeve at every match once the new season starts this August. During this three-year partnership, players from all teams and club coaches will also visit the country to support the development of the game for boys and girls in the country.