Casa Zegna is the ultimate Italian story: a family business, a luxury fashion house, tucked away in a mountain village and still intimately connected to the local community. The textiles industry already had a long history in the Biellese hills when the company’s founder, Ermenegildo Zegna, established his textile factory in 1910 in the village of Trivero. Filtered by limestone rocks, the pure mountain water used to wash the sheep’s wool had a special quality which translates into the highest quality wool. At the Casa Zegna, we visited two exhibitions tracing the history of the company, including a temporary exhibition documenting the company’s launch into fashion design in 1968. The Casa Zegna is awash with fascinating cultural titbits: in a pavilion behind the old family villa, the artist Ettore P. Olivero, father of the famous modernist artist, painted a series of murals documenting the company’s development, with Ermenegildo Zegna depicted as a Renaissance merchant! In the 1930s, Zegna constructed many municipal buildings in Trivero as a sort of model village for the factory workers. Among these is the original textiles shop, still fitted out with devastatingly chic 1930s polished wood shop fittings.